Major in Strategic Marketing

Find a unique approach to understanding customers and leveraging integrated strategic marketing plans in both offline and online environments. Learn how to evaluate marketplace potential and risk, price products to create and capture value, and sustain value over time.

Why Choose Strategic Marketing at
UAM COLLEGE ?

Marketing is one of the most popular professions in the School of Business. Knowledge of marketing is important for both marketing specialists and managers who are involved in developing marketing strategies for their organization.

Skill Set

Learn fundamentals of advertising, product and brand management, market research, relationship marketing, global marketing, electronic marketing and buyer behavior.

WHY CHOOSE UAM?

We have modern facilities, including functional workshops and laboratories equipped with the latest digital design technology to enhance your learning experience.

Faculty

UAM College professors are accomplished academics and practitioners who hold master’s and doctoral degrees from prestigious universities around the world. Their international training and real-world expertise enrich the classroom experience, ensuring that students learn directly from professionals who actively practice what they teach. Their commitment to academic excellence, applied knowledge, and student development is at the core of UAM College’s educational experience.

Job Market

Brand management
Digital marketing and social media strategy
Advertising and creative agencies
Product development and product management
Public relations and corporate communications
Sales and business development
Customer experience and CRM management
Media planning and content strategy
Marketing consulting and analytics

Faculty
Job Market